Responding to Customers on Social Media Can Boost Satisfaction by 20%
According to a new research from INFORMS Journal Information Systems Research, better management of customer care on Twitter is responsible for a 19% increase in customer satisfaction. An increase of almost 20% is amazing for any positive business metric. But, when it is in customer satisfaction, it is that much better.
Original Article Source Credits: Small Business Trends, https://smallbiztrends.com
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